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Student Marketeer - Student Brand Manager - Auburn University

Company: Red Bull North America
Location: Auburn
Posted on: June 13, 2019

Job Description:

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different. * Location Auburn, Alabama, United States

* Schedule Part-time

* Organisation Red Bull North America



Identify key groups we must win on campus

Build a campus plan that ensures an impact (aligned by local market needs) on the total undergraduate and graduate audience throughout semester in accordance with the Student Marketeer, SBM KPIs, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding

Building image via Red Bull owned events, hacks, screenings, sharing RB properties via social media Integrate our product and brand with Big Moments, unique to campus experiences and select third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to the CCS/DPM

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role



Act as a Red Bull ambassador at all times: always professional and courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values Identify relevant image and usage occasions: incorporate brand and product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content



Assist local sales team to ensure perfect distribution and visibility on and around campus

Visit local accounts to check stock and point of sale displays

Identify distribution opportunities on and around campus

Routinely work with distributors to open new accounts and support sales drives

Occasionally participate in meetings with local sales team to align marketing and sales strategies



Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU)

Submit activity through pictures and reports via RBU

Report school beverage contracts and top sales opportunities on and around campus

Aid in recruitment and training of the Student Marketeer - SBM

Identify and gather contact information for future Student Marketeer, Wing & SBM members

Identify future sampling opportunities and share relevant information with CCS and Student Marketeer Captains


High School Degree or Equivalent University enrollment required

Fluent in English, additional language skills an advantage * Click here to learn more

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

Keywords: Red Bull North America, Columbus , Student Marketeer - Student Brand Manager - Auburn University, Executive , Auburn, Georgia

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