Director, Business Development

Company: Publicis Groupe
Location: Atlanta
Posted on: May 20, 2025

Job Description:

Job DescriptionTheDirector of Business Development is responsible for driving new revenue for the organization. The Director will evangelize Epsilon's differentiated solutions to US Businesses that have $1B or less in annual revenue. You will report directly to the Vice President of Mid-Market & Emerging Verticals and will own new client growth in a specific territory.What You'll Achieve

• Lead the selling activities to Mid-Market Companies, independent advertising agencies and channel partners
• Develop as a thought leader and respected "expert" in the ad technology industry so that you are viewed as a consultative partner and not a transactional seller.
• An individual contributor driving significant revenue growth by using general business acumen to uncover prospect business needs and identify how Epsilon solutions can help prospects achieve their business goals
• Coordinate internal resources for the preparation and delivery of new business presentations.
• Create and deliver compelling, customized sales presentations that address the core business issues and opportunities faced by the prospect.
• Effectively monitor day-to-day management of accounts in your assigned territory and build relationships with key marketing, merchandising, and media decision makers
• Stay current on industry trends and personnel moves among prospect organizations.
• Negotiate and close contracts with client marketing and legal stakeholdersWho You Are
  • What you'll bring with you:
    • Demonstrated experience developing sales in the destination marketing, digital or agency business
    • A strong network of prior relationships and contacts (senior level)
    • Leadership skills and experience developing the right tools to get the job done with our creative team
    • Hunter mindset with a passion for prospecting, cold calling and needs-based selling.
    • Strong knowledge of Ad-Tech: DMP, DSP, Data Onboarding, Device Matching, 3rd party ad-server, attribution vendors
    • Ability to navigate potentially complex and lengthy sales cycles
    • Excellent communication skills with the ability to make compelling presentations to an audience of diverse and senior business stakeholders
    • Proven ability to negotiate and close deals
    • Must be strategic, flexible, tenacious, results-oriented
    • Bachelor's degree in related field
    • Ability to travel 25% of the time
    • Why you might stand out from other talent:
      • Master of Business Administration
      • 5+ years of sales experience in media, marketing, or advertising related fields
      • 5+ years of B2B business development experience, with a successful close rate
      • 5+ years of display marketing/interactive advertising experienceClick here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.Additional InformationWhen You Join Us, We'll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:
        • Act with integrity. We are transparent and have the courage to do the right thing.
        • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
        • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
        • Respect all voices. We embrace differences and foster a culture of connection and belonging.
        • Empower with accountability. We trust each other to own and deliver on common goals.Because You MatterAs an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
          • Time to Recharge: Flexible time off (FTO), 15 paid holidays
          • Time to Recover: Paid sick time
          • Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
          • Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling Epsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.#LI-SG1
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Keywords: Publicis Groupe, Columbus , Director, Business Development, Executive , Atlanta, Georgia