Company: Interstate Blood Bank
Posted on: November 23, 2022
Would you like to join an international team working to improve
the future of healthcare? Do you want to enhance the lives of
millions of people? Grifols is a global healthcare company that
since 1909 has been working to improve the health and well-being of
people around the world. We are leaders in plasma-derived medicines
and transfusion medicine and develop, produce and market innovative
medicines, solutions and services in more than 110 countries and
regions.Donor Marketing Manager - Our Whole Blood and Plasma Donors
are our Customers!Building and expanding our donor base is critical
to becoming a leading supplier of high quality biological materials
for biotechnology research, clinical trials, and manufacturing
pharmaceutical and diagnostic products. This role specifically is
essential to the success of our Grifols Bio Supplies business and
would directly support our critical goal to grow collections.
- Responsible for crafting strategy to meet donor recruitment,
retention and recapture objectives.
- Develop donor base management tools including, business
intelligence, donor demographics, segmentation, promotion, and
educational tools to attract and develop donor base.
- Conduct market analysis to inform existing and future
strategies and tactics, measure effectiveness of programs. Monitor
industry best practices and competitive activity. Build and execute
plan to drive recruitment, aligning resources and efforts to
deliver a cohesive acquisition plan.
- Craft and manage communications to new and existing donor
audiences to address needs of specific product demands or needs.
Establish database of whole blood donors to track visits and
communications to increase frequency and loyalty. Develop
individualized communication processes to develop strong
relationship with blood donors.
- Implement cross-promotional activities with businesses or other
community organizations to recruit and retain donors
- Manage acquisition budget across regions/centers and programs,
with full accountability to report results, deliver programs on
- Reports to senior leadership and across the business on the
progress of launch, donor recruitment, collections while
incorporating feedback into evolving plan and local market
- Conduct training on tools and new programs in the field as
- Liaise with vendors, as required.
- Coordinate with cross functional teams and function as
extension of Marketing department.
- Partner with peer marketing managers to share best practices
and ensure consistency in approach of Grifols plasma recruitment
and donor engagement.
- Other responsibilities, as defined by Bio Supplies VP of
Operations, Director of Operations and Associate Director, Field
Execution (Marketing)EDUCATION & EXPERIENCE
- B.S. in Marketing, Communications, Advertising, Business or
related field required.
- Minimum 3 years of related experience. Prior experience in
customer acquisition, strategy development, business or marketing
planning, and marketing execution preferred. Experience or
knowledge of whole blood and plasma collection would be helpful,
but not required.
- Candidate should have strong knowledge of Microsoft Office
products, Canva or another graphics program, working with external
print and design vendors, verbal and written communications skills,
ability to analyze and prepare data for presentation purposes, and
people management skills. Candidate should be highly organized.
Candidate should have at least 2 years of experience in copywriting
for a variety of mediums, including but not limited to web content,
search and social media advertising, fact sheets, flyers, print and
digital ads, posters and banners. Must have knowledge of SEO best
practices, and have experience using Google Analytics, Trends and
Ads. Candidate must have experience managing and updating web
content and utilizing a content managerment system. Candidate
should feel comfortable shaping new strategies, collaborating
across our teams and with our agency partners, and sharing out
insights to support the business.
- Collaborates with cross-functional groups on projects to help
inform and reach recruitment, retention and recapture
targets.Occupational Demands: Work is performed in an office
environment with exposure to electrical office equipment.
Frequently sits for 6-8 hours per day. Repetitive hand movement of
both hands with the ability to make fast, simple, repeated
movements of the fingers, hands, and wrists. Occasionally walks and
stands. Occasionally bends and twists neck. Light to moderate
lifting and carrying objects with a maximum lift of 25lbs.
Frequently drives to site locations with occasional travel within
the United States. Able to communicate information and ideas so
others will understand; with the ability to listen to and
understand information and ideas presented through spoken and
written words and sentences. Interacts with others, relates
sensitive information to diverse groups. Must work with diverse
groups to obtain consensus on issues.This position is remote.
Relocation is not required.1 position
[[mfield6]] : [[cust_building]]Learn more about GrifolsReq ID:
495847Type: Indefinido tiempo completoJob Category: Marketing
Keywords: Interstate Blood Bank, Columbus , Marketing Manager, Executive , Opelika, Georgia
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